WHAT IS PROUT?
Prout (Progressive Utilization Theory) is an integrated socio-economic system that enables both people and planet to thrive. It is an alternative to corporate capitalism, the current dominant economic model.
The vision of Prout is to create a society in which each of us can fulfil our true potential and where we use the Earth’s resources in an efficient and sustainable way.
The Prout model offers an integral approach to social change and justice, including people-centered economics, environmental sustainability, and a new model of prosperity. The Prout economy encourages cooperation and strong ethical leadership, placing the vital needs of people and planet ahead of corporate and individual profit.
THE PROUT ECONOMY - Building wealth for everyone
Prout supports an economy that meets the diverse needs of individuals and of society as a whole, without compromising ecological balance.
While capitalism is focused on the maximization of profits to benefit a few, Prout’s economy seeks to build wealth for everyone. Its goal is to raise the standard of living so that people can meet their basic needs as well as access resources and opportunities to satisfy their higher intellectual, artistic, and spiritual aspirations.
To achieve a thriving economy, Prout relies on the principles of maximum utilization and rational distribution.
Maximum utilization is the adequate and sustainable supply of products and services for human consumption by using the most cost-effective and efficient means possible. This includes the use of advanced, eco-friendly technologies for higher productivity, in order to maintain a balance between human demand and healthy ecosystems. It also consists of coordinated local economic planning to avoid duplication and to maximize cooperation.
Rational distribution refers to the demand side of the economy. According to Prout, a healthy economy must provide employment for 100% of the working population so that they can acquire basic goods and services in the marketplace. These jobs must provide adequate wages and earnings in order to meet the changing needs of the population. Rational distribution also includes an incentive system to motivate and reward highly capable and industrious workers. Finally, for those with special needs who are less able to participate in the labour market, resources will be set aside to ensure that their needs are met.
Read the Five Fundamental Principles of Prout
Prout was originally developed in 1959 by Prabhat Ranjan Sarkar, an Indian social thinker, activist and philosopher. Recognising the flaws of existing social and economic models, Sarkar proposed this new socio-economic system dedicated to meeting the all-round needs of both people and planet.